Do This, Not That: Email Tips That Work NOW

Think you know the ins and outs of email marketing? Think again! Join Jay Schwedelson, founder of SubjectLine.com and CEO of Worldata Group, as he guides us through the latest email best practices to cut through the noise and ensure your emails are making an impact. He’ll zero in on how to increase open rates with a few easy tweaks, how to get more responses on email offers and how you can improve email marketing ROI. From how to craft the best performing subject lines to creating interactive designs – this session will deep dive into what’s proven to drive strong direct marketing results via email right NOW. Learn tips, tricks, and brand-new tactics that you can apply to your campaigns. Following this session, you’ll have a good understanding of:

The best days and ideal frequencies for sending emails

What’s keeping recipients from making it to your offer landing page and how to combat that

Small changes to your email creative, landing pages and overall setup that will radically improve your marketing ROI

Simple and quick tweaks to double open rates for your email campaigns

The power of subject lines and how specific words can make your email standout

Speaker(s)

Jay Schwedelson

CEO

Worldata Group

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events.